Findings:
The segment I chose to focus on was people aged 18-25, specifically college-aged kids here in Gainesville. From this segment, I chose to interview two girls and a guy that fit inside this specific demographic. While speaking to these three people they all agreed that they all have the problem of wanting to go out but not finding cheap places that are a better value. When speaking to them individually I saw that all three of them described similar situations where they encountered this problem. As all three of them are socially active they all had the need when they go out with friends. They each described nights where they wanted to go out but weren’t sure how much they should spend or were worried about spending too much. When faced with this problem they all tried to look up as much information as they could on the restaurant or bar they planned on going to, but they could never find all the information they needed. Things like prices, menu items, and specials can be inconsistent across locations. The young man mentioned that if he could not find information on a specific bar online he would often ask his friends if they knew anything about it. While this could result in some information that isn’t online, he said it was not the quickest way. This shows that there is a need for the information to be accessible and accurate to better help the user save money while still having a good time out with friends.
Conclusion:
This segment, 18-25-year-olds, is the true target of my application. Not only are they the most active and concurrent users of mobile applications, but they are also the demographic that stands to benefit the most from the service provided. They are the most aware of the problem as many do not have the disposable income of individuals who are older and thus need to budget their money more. This demographic is also more likely to take the time to use an application to find this information where others would just end their search after finding just the price or operating hours.
Sebastian, I think that you are absolutely right to be targeting the 18-25 year old market. They are the most tech savvy and tend to be the most strapped for cash. I think that many people do need something like this to be able to find new places to go. You would have to make sure that you are constantly updating the prices for all of the restaurants otherwise people would stop using the app.
ReplyDeleteI think you’ve really been successful in pinpointing and targeting a specific demographic for your product. It’s true that 18 to 25-year olds are those who go out the most but also those with the least amount of disposable income. Your service would do really well in attracting them and being able to find a way to market to them and make you be at the top of their searches, then you’ll really be able to maximize on their searches.
ReplyDeleteIt's a good target I believe mainly because millennials are the ones who would really like technology especially if it's an app. I can tell based on your interviews that there is an opportunity present that the app does meet. Another aim towards the app could be suggestions. Many apps feature price ranges but not suggestions millennials crave fun things. It just a suggestion to help maximize your target use for the app. Because people see value in not only price but worth as well.
ReplyDeleteI think the target age you chose is a good range of people to use this app. Young adults from 18 to 25 years old are a group of people who go out a lot and are on their phones for a long period of time. Of course, this description does not apply to everyone, but it applies to a mass majority of young adults. Young adults also live in a fast paced world, so things come at an instant. So, if you create an app that has all the information you would want to know in a restaurant in one location, people will be more likely to go to the restaurant.
ReplyDeleteYou did a great job at identifying your target market. Do you also think there is room to involve young adults that do, indeed, have some disposable income? For instance young graduates, who have their first job, no children yet, and have a little more disposable income than a college student?
ReplyDelete