9A – Testing the Hypothesis, Part 2

Who: 

For this new assignment I interviewed five more young adults that, from my hypothesis in the previous assignment, should fall into the target demographic for my service. These five individuals differed from the previous as they did not express interest in going out or needing to know what was around to be able to plan a night out. Two of the five explained that because of their work schedules and heavy course load, they did not go out and therefore did not see the appeal of using my service. These two represent a portion of the population of younger people that do not express interest in going out because of work or school taking precedence. The other three individuals simply did not find the information provided by the app as useful as they were not concerned with saving money or taking advantage of discounts/offers. 

What: 

            The need that my service is one of a lack of information. The lack of information about prices and discounts of local restaurants and bars. This is a different need than the need to be able to know what a local restaurants customer rating is. While they are both a lack of information, I believe that my services focus more on the monetary aspect while the other need is one for referential information about the business. This was echoed by the individuals I interviewed, as they did not have the monetary need and therefore would fall into the category of people who would be outside of that need and possibly in the other need relating to customer experience rating.

Why:

            The cause of the differing needs comes down to the importance of money. If someone wants to save and takes advantage of discounts, then they would be included within the original need. But if money is not a deciding factor then the appeal of my solution to the need is nonexistent and their needs will probably correspond to other information customer experience rating.

           

Inside the boundary		Outside the boundary
Who	Patrons who are interested in saving money or taking advantage of discounts/offers.	Who	Individuals who do not go out or who do not worry about money when it comes to making a decision.
What	Providing information about local restaurants and bars that are in a specific price range and provide discounts.	What	Providing information that includes customer experience ratings.
Why	Many people choose not to go out because they don’t know what’s out there that is within their budget.	Why	Potential customers not being able to see what other previous patrons have thought of their experience at a particular establishment.